Kirkkonummen Sanomat is a local paper that is published twice a week.The paper is distributed to a growing economic region and the edition is constantly growing. The company has been a successful local paper since 1967.
“The paper has an edition of 28,122 samples with an average of 16–24 pages, Jussi Salo, chief editor at Kirkkonummen Sanomat, tells us.
We have worked with SSM for a long time and the distribution has always run smoothly. Naturally it happens now and then that someone has been left without a paper, but then they normally give us a call to let us know. This is a good sign, as it tells us our paper is desired and important to our readers, says Ilkka Jouhki, sales director at Kirkkonummen Sanomat.
Jussi Salo tells us that readers have a strong connection to the paper and that it is because it is distributed locally.
We are a local newspaper and we’re extremely grateful for the trust our readers show us. That trust is something we intend to nurture and care for, Mr. Salo concludes.
Kirkkonummen Sanomat has its headquarters in Kirkkonummi and the editorial sends us all material to Pitäjänmäki, where we do the layout for them. After the layout is done, we send the material back as a PDF-file to the client for approval. After that, the material is sent for print in Salo and when the paper is printed the samples are transported to our storage in Konala in Helsinki. From here the distribution companies, that are part of the SSM-chain, distribute the paper to local distributors on Tuesdays and Fridays. Finally, our distributors sort the local paper together with the rest of all direct mail and do the door-drops the following day.
Once all door-drops are done the distributors sign the delivery either with a smartphone or a computer and SSM conducts the follow-up analysis, in order to research how well the distribution has been done.